Week 7 of Running For Their Thoughts - Because It's the Right Thing To Do

Someone asked the other day: "Why are you doing this?  Why are you running up a volcano every week and raising $100k?" 

The answer seemed too simple.

And I thought and thought but still kept circling back to the same conclusion: 

It's the right thing to do.  

Week 7 - Vesuvius roads were closed due to fires but I promised a run a week, so inclined treadmill it was!
Yes, I am doing it to honor my mother- who's life was taken in her prime age of 56, the moment she was diagnosed with FTD. 

Yes, I am doing it for my Grandmother, Uncle Steve and my Uncle Joe- also diagnosed with FTD.

Yes, I am doing this for myself- because my family has the genetic form and I am petrified this disease will take me too one day (and I won't give in without a fight). 

Yes, I am doing this for my siblings who have the same risk as I...

And for my nieces and nephews.  So, Josh, who is about to celebrate his 6th birthday can also celebrate his 76th.  

So Lily, also 6, just learning to read and so excited to talk about EVERYTHING that enters her little brain, can keep chattering away until she's 87 years old. 

Yes, I am doing it for all those reasons. 

As well as the big picture --because dementia is a disease, not part of getting old, and the number is expected to  go from the already over whelming number of 35 Million to 115 Million by 2050 (World Health Organization WHO)-- making cancer numbers (which, thankfully, are shrinking due to research) look small.

I could list all the stats that make your eyes go cross. 

Yes, I am doing it for all those reasons.

But bottom line: 

Because it's the right thing to do.  

End of Story.

Bluefield Project was started by a family that vowed to fight for a cure and not let future generations lose their loved ones to dementia like they lost theirs.  That was in 2010.

Now they are funding and collaborating with 21 research institutes to find a cure.  Working together rather than competing.

Talks with biotech companies and pharmaceuticals have commenced.

Their success and progress is because they saw what was right and acted on it.

Wanna join the action? 

Likes don't save lives, people do.  


1. Online - Click the DONATE button on this page
2. Venmo - @ForTheirThoughts  #7244339227. 
3. Mail -
Please mail a check or money order to:

The Bluefield Project to Cure Frontotemporal Dementia
637 Carolina St.
San Francisco, CA 94107
Memo: For Their Thoughts

Your gift to the Bluefield Project will help accelerate the search for a cure for frontotemporal dementia. The Bluefield Project is a 501(c)(3) organization. Donations are tax deductible and the tax ID number is 27-2444495. 

A thank you letter/email will be sent with the TAX ID as well.

***Donations over $50 will receive a personal photo from the top of Mt. Vesuvius***

Amalfi Coast - substitute run while Vesuvius is closed from fires

Action Summary by the end of Week 7 (June 6th - July 18)
  • 130 miles ran by 7 people 
  • 26,000 feet of elevation climbed
  • $2,570 raised
  • Milestone 1- $2000 - reach two weeks early!
Next up:  26 miles over the Dolomites (Italian Alps) on 28 July. Can we reach $5,000 by then?  With your help, the answer is yes)

Check out "Running for Their Thoughts" YouTube Channel for more videos that week by week tell my family's story